Description
Black and white 9 1/2″ x 13 1/2″ ad that urges you to use Bekins because the customers are given a Free Expression of Appreciation or Revenge or F.E.A.R. The ad has a picture of a classroom filled with Bekins employees in their uniforms wincing because, “Bekins moving men are taught the meaning of F.E.A.R.”. The text explains that, after each move, all customers are sent a F.E.A.R. card which they are encouraged to fill out with their honest opinions of the men who work for Bekins. All cards are requested to be filled out and returned to company headquarters where the comments will be placed on the “permanent record” of the moving men.
Source: February 20, 1970 Life magazine.
