Description
Black and white 9 3/4″ x 13 1/4″ ad that is designed to have you call the Bekins Moving & Storage Company. This ad headline says that “Some people just don’t take naturally to moving” and the picture here seems to bear them out. The picture shows an old lady sitting very sternly in a rocking chair on her front porch. She has a very large cat sitting there with her and, oh yeah, I almost forgot, she is holding a rifle in her lap, just to convince people that she means business. The text says that “There’s a little of her in every woman. Of course they all don’t get a shotgun when asked to move, some just get hiccups. (The emotional experience of moving has an upsetting effect on almost everybody.) And Bekins moves over 1000 housewives daily. So it’s very important to us, and to you, that we find drivers who can say the right thing at the right time. That’s why out of every ten who apply for a contract with Bekins, nine get turned away. (Grunters go first.) And before they even apply they have to have at least one year’s experience in the long-distance moving business. By the time a driver puts on our uniform, he is a dedicated career man. Trained in the Bekins way. And he realizes that no request is ridiculous when a woman is under the influence of moving. (Last February in Peoria we held up a van for an hour while everybody dug up tulip bulbs.) So whatever your problems, don’t let the thought of moving scare you into staying. The Bekins Professionals are available. And since the rates of all long-distance movers are the same, we don’t charge extra for their services. If they cure her hiccups, it’s on us”.
Source: May 26, 1967 Life magazine.
