Description
Full color 9 1/2″ x 12 1/2″ ad for their Ultralite Luggage. The ad has a picture of a smiling lady dressed in a red dress and wearing a Christmassy cap as she easily holds up a Men’s Journeyer suitcase at arms length and a Men’s Quick Tripper in her other hand. The headline urges you to “give the amazing new luggage that’s Finger-light” and the description talks about the magic lightness of magnesium. The claim is made that it is “Strong enough to stand on!” and there is a picture of three flight attendants standing on one piece of Samsonite luggage. After showing the two men’s suitcases in the top picture there is another picture that gives an option for the ladies. The caption says to “Start her off with the Beauty Case, $22.50″ and continues by mentioning some of the features of this product.
Source: December 1955 Fortune & December 1955 Life.
