Description
Full color 9 1/2″ x 12 1/2″ ad for their doll, Swingy. There is a picture of a living room where a record player is playing, a young girl is dancing while her doll seems to be shaking. The headline gives the answer as to why someone would invent something like this by saying “Because girls would love a friend to dance with. Mattel makes Swingy“. The text talks about how she moves and that she dances her own step, the Swingy Step. It mentions that she also comes with her own pop record with “music and lyrics to match her mood”. I can’t help but wonder how you would gage her mood, does she wear a mood ring. I suppose a girl wouldn’t have to ask that question.
Source: November 14, 1969 Life magazine.
