Description
Black and white 10″ x 13″ ad for “Lighters that work – outdoors”. There are eight lighters shown in this ad. They are the “Brush finish Chrome Zippo“ for $3.50, the “Colorful Zippo Sportsman” for $4.75, the “High – polish Slim Zippo“ for $4.75, the “Loss proof Sports Zippo“ for $5.00, the “Ribbon Design Slim Zippo“ for $6.00, the “Crisscross Slim Zippo“ for $6.00, the “Sterling Silver Zippo“ for $17.00 and, most expensive of all, the “Rope Design Gold filled Zippo“. The ad text talks about times when you haven’t been able to “get a light” but insists that a “Zippo lighter lights“. The banner across the bottom of the page claims that “If any Zippo lighter ever fails to work, we’ll fix it free”.
Source: May 6, 1966 Life magazine.
