Description
Black and white 10″ x 14″ ad for another long lasting Zippo lighter. There is a picture of a Zippo burning in a man’s hand with the filled Rose Bowl, supposedly taken in the 1930’s, sitting in the background. The ad headline says that “Lou Little used this Zippo lighter when Columbia played in the Rose Bowl Game of 1934. It still works today”. It talks about Lou Little being the coach of Columbia, it was for quite a while, and it received much work in rainy situations. At the bottom of the ad are a “Lossproof Zippo“ for $5.00, a “New Zippo Slim Lighter” for $4.75, a “Regular Zippo“ for $3.50, a “Gold-filled Zippo“ for $20.00, an “Engine-turned Zippos“ for $5.75 and a “New Zippo Slim-Lighter”.
Source: September 8, 1961 Life magazine.
