Description
Black and white 10″ x 14″ ad that gives you “The Zippo one-stop Christmas shopping guide”. We have eight different lighters shown on this page. There is a “Brush-Finished Zippo“ listed at $3.50, a “High-Polish Zippo“ for $4.75, a “High-Polish Slim-Lighter Zippo“ for $4.75, a “Loss Proof Zippo“ for $4.00, a “Ribbon Design Slim-Lighter Zippo“ for $6.00, a “Gold-Filled Slim-Lighter Zippo“ for $20.00 and a “Solid Gold Zippo“. This page says over to the side that is attached to the magazine, “Save time and trouble. Make your Zippo gift selections, then take this page to your Zippo dealer”. Very astute.
Source: December 5, 1960 Life magazine.