Description
Black and white 5″ x 13″ ad that shows a lady receiving a Zippo Lighter for Christmas and the headline says “Lucky You!”. She is embracing her husband as she looks at the flame coming from her Zippo and there is an actual smile on her face. The ad says that “For the rest of her life, she will remember this moment. For you have given her the one gift which will be inseparable from her. Every time she uses it…countless times a day…she will think of you. And it will be at her command forever and ever. For this is a Zippo…no ordinary lighter. It is so staunch and dependable that it is guaranteed for a lifetime. No one has ever paid a penny for the repair of a Zippo windproof lighter. For as little as $3.00…or as much as $175.00…you can give the gift that never fails…the lighter that never fails. And we will engrave your personal message…or your loved one’s own signature or initials…on the lighter you choose, a touch that gives anyone that “million dollar” feeling…for only one dollar extra. So give a Zippo…own a Zippo. It’s the gift of a lifetime”. The ad mentions a Pocket Zippo with information and there is a Free Brochure available.
Source: December 13, 1948 Life magazine.
