Description
Black and white 10″ x 13″ ad for their Varaflame lighters. There is a large picture that shows a lighter with three different flame heights while the headline says “The flame is adjustable! And that’s the least unusual feature of the Ronson Varaflame“. The text explains how the flame is adjustable to deal with cigarettes, cigars or pipes and there is no cotton or wick to deal with in this butane lighter. At the bottom of the ad are seen one of the Pocket Lighters from $9.95 and one of the Table Lighters from $14.95.
Source: June 5, 1962 Look magazine.
