Description
Full color 9 1/2″ x 12 1/2″ ad for their Filter and Menthol Cigarettes. The ad has a picture of a father sitting on the garage floor with parts of a new bicycle, tools and instructions all around him. As his eyes read the schematics his hands assemble the wheel leaving his mouth free to enjoy his Vantage. The ad headline claims “You don’t cop out. We don’t cop out.” This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: December 10, 1971 Life magazine.
