Description
Full color 10″ x 14″ ad for Spring which is “The “Air-Conditioned” Cigarette”. The claim that Spring “is lowest in tars, lowest in nicotine, lightest in menthol of all menthol cigarettes”. They have a picture that was the epitome of what all men want, the man is wearing a vest and smoking a Spring and setting a lure while his girl is across the river, smiling as she patiently waits for him. They say that “Spring makes important news for smokers!” when they tell us that “Spring’s exclusive electronic process creates hundreds of microscopic openings…over the entire surface of the cigarette…to “air-condition” the smoke”.
Source: February 1, 1960 Life magazine.
