Description
Three color 4 1/2″ x 10″ ad for these Low Tar Filter Cigarettes. The ad has a picture of an unopened pack of cigarettes with the claims “Smokers of the best-selling regular size cigarette: Cut your ‘tar’ in half with Lucky 100’s“. The ad also contains some generic claims about the tar content for this and other cigarettes in general.
Source: December 8, 1975 Sports Illustrated.
