Description
Full color 10″ x 13 1/2″ ad that tells the reader that to get the most smoking enjoyment you should “Focus on Flavor”. To illustrate this point there is a picture of a camera resting on a white background with an opened pack of Winston leaning against it. The text, continuing with the photography emphasis, says to “Get the full picture on smoking enjoyment. Try the one cigarette that has a pure white, modern filter plus all the flavor of a Filter-Blend up front – Winston“. There is another picture that shows one of their cigarettes in an attempt to illustrate their point.
Source: April 5, 1963 Life magazine.
