Description
Full color 7 1/2″ x 10 3/4″ ad for their Exciting Filter Cigarettes. Pictured is a man driving in an Indy car-type race car as the headline hesitantly asks, “Would you offer this man a boring cigarette.” The text promises that “Viceroy has full-bodied flavor that doesn’t flatten out” and that it is always exciting. There is also mention made of their new Viceroy Extra Milds.
Source: October 1974 Playboy.
