Description
Full color 9 1/2″ x 13″ ad for their Filter Tip Cigarettes. This ad, a larger version of another ad on this page, has an evening scene on the beach. A couple are sitting on the sand in front of a bonfire and the man is intently working on cooking two hot dogs. His woman, knowing that men don’t like to be bothered while they are thinking or watching TV, is quietly lighting the Viceroy cigarette that is perched between his lips. The ad headline assures us that “Viceroy’s got the filter for the taste that’s right!”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 18, 1965 Life magazine.
