Description
Full color 9 1/2″ x 13″ ad for their Filter Tip Cigarettes. The ad has a picture of two couples, each in an automobile of foreign descent, stopped next to each other on an unpaved lot. The women, perched next to each other, are each smoking a Viceroy and the headline assures us that “Viceroy’s got the taste that’s right!”. The text continues by calling it “not too strong…not too light” and urges you to “smoke all 7” of the available filter brands and see for yourself. They claim that “Viceroy tastes the way you’d like a filter cigarette to taste!”
Source: September 7, 1963 Saturday Evening Post.
