Description
Full color 10″ x 14″ ad for their King-Size Filter Tip Cigarettes. The ad has a large picture of a serious-looking man lighting a Viceroy in a Prove it to me kind of way. The ad headline challenges you to “Light One! Discover – Viceroy gives you more of what you change to a Filter for”. The text tries to explain why this filter doesn’t affect the taste and there is a picture of the Pack that Viceroy came in during this period. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 2, 1958 Life magazine.
