Description
Full color 9 1/2″ x 12″ ad has a photo of a balding, full-faced man with a black eye smoking a Tareyton cigarette. As expected, the ad headline informs us that “Us Tareyton smokers would rather fight than switch”. Below the picture the ad says that you should “Join the Unswitchables. Get the filter cigarette with the taste worth fighting for”. It then tells us that “Tareyton has a white outer tip…and an inner section of charcoal. Together, they actually improve the flavor of Tareyton‘s fine tobaccos”.
Source: February 26, 1965 Life magazine.
