Description
Full color 7 3/4″ x 10 1/2″ ad that illustrates some of the fun-loving aspects of their Menthol Fresh Salem and Salem Light cigarettes. The picture shows three couples enjoying a summer day at the beach with a giant beach ball and their Salem cigarettes. The three men are standing waist-deep in the water while the three girls are on their shoulders trying to control the red, white and blue ball. The headline says “You’ve got what it takes. Salem Spirit” and urges you to “Share the spirit. Share the refreshment.”
Source: August 25, 1986 Sports Illustrated.
