Description
Full color 10″ x 14″ ad that shows a man in an office talking on the phone as he presents his cigarette to the ash tray. The text says “If your last cigarette had that 4 o’clock taste” and below it, in a picture filled with green and the splash of water, is the statement “try the taste that’s springtime fresh”. There is a couple sitting on top of a boulder that has water running under it and they are each smoking a Salem as they relax in the woods. The text at the bottom of the ad reminds you that “Every time you light up…Salem Refreshes Your Taste”.
Source: February 23, 1968 Life magazine.
