Description
Full color 7 1/2″ x 10 3/4″ ad for their New Salem Super King. There is a picture, that is bisected vertically by one of these cigarettes showing the “extra length”, of a couple relaxing in a very green section of the woods. The headline explains that the purpose of the extra length is that it “Refreshes your taste a few moments longer”. The text reminds you of “the famous taste that’s springtime fresh” so that you will understand the importance of the extra moments at the end of a cigarette.
Source: October 1967 Playboy.
