Description
Three color 9 1/2″ x 13 1/2″ ad for their Famous Cigarettes. The ad has a vast expanse of white with a button in the middle with the words “I’m Particular” placed in it. In the bottom right hand corner of the ad is an opened pack of this cigarette with another button asking you to “Be Particular”. The ad headline asks you to “Declare yourself” and it says that you don’t have to wear a button like one of these, all you have to do is smoke a Pall Mall. This will give you smooth, pleasing flavor from a long cigarette that’s long on flavor. As the ad says, “Outstanding – and they are mild!”.
Source: April 2, 1965 Life magazine.
