Description
Full color 9 3/4″ x 13 3/4″ ad that is for Pall Mall Famous Cigarettes. At the top of this ad is an unlit Pall Mall cigarette, length-wise and, under this, are the words The additional length travels the smoke farther resulting in a noticeably cooler and smoother cigarette”. Then, the ad says that “Smart people everywhere are welcoming the distinguished new Pall Mall because its greater length travels the smoke further, and this gives you a noticeably cooler and smoother cigarette. By traveling the smoke further, the flavor and aroma of the superb Pall Mall tobaccos are greatly enhanced. The price remains but 15 cents for twenty”. These words are next to an unopened pack of Pall Mall and a gold and black lighter that is opened.
Source: May 20, 1940 Life magazine.
