Description
Three color 4 3/4″ x 12″ ad for what was then considered to be “America’s Luxury Cigarette”. The headline, done in a high-end font, says that “Most of life’s luxuries come high…buy anyone can afford Marlboro“ and there is a picture of an opened pack of these cigarettes with a totally different look than what we would see just a few years later. The text claims they were “Merely a Penny or Two More” and showed they were available in Plain Ends, Ivory Tips or Beauty Tips (red).
Source: February 1949 Holiday.
