Description
Black and white 4 1/4″ x 6″ ad that is a little bit different yet still calls attention to the Ivory Tips protect the lips. This ad has a profile shot of a woman and a man, both holding lit Marlboro cigarettes in front of their perfectly formed lips as they stare off into the distance. This is one of the first ads that I have seen that indicated that it would be acceptable for a man to smoke a filtered cigarette. The ad still indicates that Marlboro is Mild as May and that they are a product of Philip Morris.
Source: October 1938 Town & Country.
