Description
Full color 9 1/2″ x 13″ ad that has a very large pack of Lucky Strike Filter 100’s in the ad. The headline of this ad claims that “Lucky Strike introduces the Lucky Strike that doesn’t taste like a Lucky Strike“ and you have to wonder just what they are saying. The text in the ad introduces “The Lucky Strike 100. A Lucky Strike that tastes soft for once. With a whole new blend of tobacco, next to a filter that’s rolled tobacco and a charcoal inside, white outside. And a new taste: soft. If you still like the old Lucky, stick with it. The new Lucky Strike 100 is something else. The first Lucky Strike that doesn’t taste like a Lucky Strike“.
Source: November 10, 1967 Life magazine.
