Description
Full color 9 1/2″ x 13 1/2″ ad for their Filter Cigarettes. The ad has a photo of an attractive blonde who is looking at the camera through the bite mark that has been taken from the brim of her brown hat that is covered with yellow roses. Clenched between her lips is a long-stemmed yellow rose and the ad caption has her saying “I said, ‘Show me a filter cigarette that really delivers taste and I’ll eat my hat!'”. The text explains that L.S./M.F.T. has always stood for Fine Tobacco but now it also means Filter Tip.
Source: March 25, 1966 & April 15, 1966 Life magazine.
