Description
Full color 9″ x 13″ ad for their Cigarettes. The ad has a photo of a man playing a piano and pausing to speak to a woman in a rose-colored dress who is leaning on the back of his piano while smoking a Lucky Strike. The headline calls it “Gentle on Your Throat” and offers “One reason a Light Smoke is better for you”. It claims that it will “Keep your throat clear…your voice clear” and claims that being Toasted is what keeps the “harsh irritants naturally present in even the finest tobacco” out of Lucky Strike. They claim to be “kind to your throat, gentle when you inhale, better for you in every way”.
Source: February 1937 Town & Country.
