Description
Full color 9 1/2″ x 13″ ad for their two kinds of King-Size Cigarettes. The ad has a picture of a sports car race track where a handsome driver is leaning against his Porsche smoking a L & M as he talks to a pretty girl holding a clipboard and smoking her own L & M. The text talks about the need to unwind after turning some fast laps and full-bodied flavor is what you need. The headline claims that “This…is the L & M moment”.
Source: August 25, 1972 Life magazine.
