Description
Full color 10″ x 13 1/2″ ad that wants to know, Are you for a filter and rich flavor too!” and if so “the Logical Move is L&M“. The picture is of the cabin on a boat that seems to be an ocean boat. Behind the man in control of the boat is an instrument panel filled with gauges and switches and in front of this is a pair of male arms holding a caliper and working on a map that seems to be of the ocean. The ad asks if you are for a filter and if so then L&M has a modern filter that is all white, both inside and outside. And if you are for rich flavor then you will notice that they have a soft-natured, longer aged tobacco.
Source: September 25, 1964 Life magazine.
