Description
Three color 9 1/2″ x 13″ ad that introduces their new King Size cigarette. The ad has a drawing of a male hand holding a pack of both cigarettes together so the size difference is evident. The ad headline proclaims “L & M Now King Size or Regular! Both Same Low Price!”. The ad highlights say there is “Much More Flavor Much Less Nicotine!” and “It’s the FILTER that Counts and L & M has the Best”. It then says that “L & M‘s have already won the quickest, most enthusiastic nation wide acceptance a cigarette ever had. Now, L & M comes to visit you in King Size, too…the same great cigarette – at the same low price as regular. In either size – only L & M Filters gives you the Miracle Tip – the effective filtration you need. Get much more flavor – much less nicotine – a light, mild smoke. Yes, – it’s the filter that counts…and L & M has the best”.
Source: September 20, 1954 Life magazine.
