Description
Full color 9 1/4″ x 13 1/2″ ad that is for the Chesterfield Regular Cigarettes and the Chesterfield King Cigarettes. In this ad we see a well-dressed couple spending some time outdoors on a day that it chose to rain. The couple are under a tarp which the man is holding up with both hands and the woman is standing very close to him. They are both smoking, the woman is holding her cigarette and the man, since his hands are occupied with holding the tarp, is having to hold his cigarette between his lips. The headline of the ad is that “Pleasure is a Chesterfield“. There are 18 cigarettes lined up vertically ending at the package of Chesterfield. there are spaces for two cigarettes taken out, one for the one that she is smoking, the other for the man’s. The headline at the bottom of the ad says “21 Great Tobaccos make 20 Wonderful Smokes!!”. The ad then says that “If you smoke for pleasure and not just from habit, get to know the satisfaction of Chesterfield King. Your pleasure is long and true and filter-free. For Chesterfield is 21 vintage tobaccos grown mild, aged mild, blended mild – not filtered mild. No wonder millions of pleasure smokers say of Chesterfield – THEY SATISFY.
Source: April 6, 1962 Life magazine.
