Description
Full color 10″ x 14″ ad that tries to provide Medical Proof that smoking Chesterfield is closer to being good for you than any other cigarette. At the top of the ad, in large block letters, is the claim that “Nose, Throat and Accessory Organs not Adversely Affected by Smoking Chesterfields“ and tlaims that this is the “First such report ever published about any cigarette”. The text begins by giving the credit for this information to “A responsible consulting organization” and goes into detail about how the test was organized. At the beginning of a six month period a group of people were given a physical including X-rays and then the entire group was allowed to somke only Chesterfields, 10 to 40 a day, and were reexamined when the test period was over. The examinations showed “no adverse reactions” which is the basis for this claim. At the bottom of the ad is a picture that shows a pack of the regular Chesterfield and the King-Size Chesterfields.
Source: December 1, 1952 Life magazine.
