Description
Full color 9 1/2″ x 13″ ad for their Filter Cigarettes. The ad has two pictures of different kinds of men smoking cigarettes; different kinds of men, different cigarettes. The left picture shows a stout gentleman in a red coat sitting on a troubled horse. There are two riders out for a hunt with each having a second to help with the hunt although the second for the stout gentleman seems to be holding him on the horse. The text says that “On his last hunt, Major Hocum smoked a cigarette stamped with his family crest. Now everybody will be smoking cigarettes stamped with their own family crest.”. The second picture shows a casual, normal man sitting on a split rail fence smoking a Camel Filter and the caption says, “…almost everybody”. We are reminded that “They’re not for everybody. But then, they don’t try to be.”
Source: October 8, 1971 Life magazine.
