Description
Full color 9 1/2″ x 13″ ad that targets the average man who choses the watch he is wearing to tell time, not make a fashion statement. The ad has a picture of a green-felt covered table with assorted poker chips surrounding a Westclox Men’s watch and the headline claims “There’s a little better inexpensive watch than the one you’re wearing”. The people at Westclox decided that first they needed to figure out how to make a watch work well, like using jeweled-lever movements, and to make them dependable, offering a 2-year guarantee makes that very important, and to make them inexpensive. The watch on the table sells for $32.95. With all of that going for you, you might as well buy a Westclox, unless you like to gamble.
Source: May 7, 1971 Life magazine.
