Description
Black and white 10″ x 13″ ad that tells you “If all you want is the time, all you need is a $10.95 drug store timepiece. If you want a watch, get a Hamilton. There’s really nothing in between”. The text then says that “In this efficient day and age, you can get practically all the time you…or anybody else…needs right at the corner drug store. Surprisingly accurate time tick tick tick for $10.95. Are we cutting our own solid gold throat? No. We make Hamilton watches for people who are looking for more than just tick tick tick. Possessive people. To be blunt, perfectionists. Take this Nautilus Electric for instance. Remember, it was Hamilton who made the world’s first electric watch. We’re the experts on the subject. But we didn’t take our expertise for granted. No sir. In the crafting of this single Nautilus Electric we stop dead in our tracks two thousand one hundred and thirty nine times. To check it. Two thousand one hundred and thirty nine times. How close can you get to perfection? We say, without the pride you take in perfection like that, all you’re getting is just the time. Tick tick tick. And you can get that at the drug store for $10.95. Be honest. $10.95…or a Hamilton. There’s nothing in between. Go one way or the other. Just time. Or a watch. $10.95. Or a Hamilton. There’s nothing in between”.
Source: October 2, 1964 Life magazine.
