Description
Black and white 9 3/4″ x 13 3/4″ ad that is dedicated to the Gruen Curvex and the Veri-Thin Watches. The ad headline calls these “Outside and inside – America’s Two Smartest Watches” and, then, has a paragraph for each of them. “New Gruen Curvex – hailed by America’s great fashion designers as the best-styled curved wristwatch of all time, the new Gruen Curvex is distinguished on two even more important counts. It is the thinnest curved wristwatch. And it is the only wristwatch with the “miracle” Gruen Curvex movement. This Gruen-patented movement actually curves with the ultra-smart curved case, giving all-important bigness in the wheel-train for pocket-watch precision and long life”. The “Gruen Veri-Thin – “Incredibly thin and beautiful…amazing for a popular-priced watch” That’s Fashion’s verdict on the Gruen Veri-Thins. There the very thinnest. Yet their patented Gruen Veri-Thin movement is large-sized for brillant accuracy and ruggedness…the working parts re-distributed in a way that makes possible a movement 50% thinner at sides and ends. See these new Veri-Thins today…the most exquisite watches ever built to bear the Gruen Veri-Thin name”. Pictured at the bottom of this ad are seven watches with information. There is the Veri-Thin Leader for either $29.75 or $33.75, the Veri-Thin Foster for $33.75, the Curvex Trooper for $49.75 or $59.50, the Curvex Centennial for $59.50 or $49.75, the Veri-Thin Spotlight for $29.75 or $33.75, the Veri-Thin Dorcas for $33.75 and the Curvex Duchess for $49.75.
Source: April 28, 1941 Life magazine.
