Description
Full color 9 3/4″ x 13 1/2″ ad for Elgin Watches. The ad headline tells you that “When you shop for a watch, take your wife. That way you can pool your ignorance”. The photo shown in this ad reflect the fact that when your ignorance is pooled, the moment can be refreshing. It then says that you can “Take all that you know about watches. Then add it to all that your wife knows about watches. And all you’ve done is pool your ignorance. So when you’re going to buy a watch, first check with someone who really knows watches. He can tell you what makes them tick. These people have to give you an honest, professional opinion. Why? Because they don’t want to sell a watch that will come back to haunt them. People who know watches know that the Swiss movement in an Elgin makes it the most watch you can get for your money. And they know that the more value they give you, the less trouble you’ll give them. Elgin stands behind every watch they sell. And they’ve stood behind over 70,000,000 Elgin’s since 1864. That gives people who sell Elgin confidence. And it should make you feel even more confident when you buy one. Ask someone who really knows watches about Elgin“.
Source: November 14, 1969 Life magazine.
