Description
Full color 9 1/2″ x 13″ ad that wants you to “Gladden those hearts” by giving one of the watches made by the craftsmen at Elgins. The ad has a drawing by “Gladys Rockmore Davis, noted American artist” of a “lovely graduate for the Elgin series”. There are four examples of Elgin watches shown here. First, there is A Lady Elgin cased and bracketed in modern beauty. Then we have A terraced case distinguishes this 21-jewel Lord Elgin. Third, there is An exquisite Elgin De Luxe – to gladden her heart. Last, we have This Elgin De Luxe is a pridefully masculine masterpiece. The ad says that “Exquisite new models of the famous American-made Elgin-watches are proudly displayed by your jeweler. No ordinary watches are these. They are gifts hoped for…waited for. Watches most precious to give and to get. They are Elgins…made in America by American craftsmen!”.
Source: April 29, 1946 Life magazine.
