Description
Black and white 9 3/4″ x 13 3/4″ ad for the Lord Elgin and Lady Elgin Watches. This ad has a quote from Helen Menken, a “Brilliant Dramatic Star, Best Dressed Woman in Radio” saying that “America here displays her genius for world leadership in style!”. The ad text says that “Alert, youthful, vigorous – America’s surging creative spirit comes of age in the new Lord and Lady Elgins. A freshness and originality of style is here transfigured into timepieces of superb beauty. And such is the remarkable accuracy achieved by these master Elgins, that they conform to the highest standards of American fine watchmaking. No Lord or Lady Elgin has fewer than 19 jewels…cases are platinum, gold or 14K gold filled. Each has been awarded its own individual Elgin Observatory Certificate. Each has proved its timekeeping ability in rigorous tests in a great time observatory. Two outstanding Elgin advances are built into these carefully adjusted watches: the patented Elginium hairspring and the Beryl-X balance. Both are rustproof and non-magnetic. Pride of ownership comes with each Lord Elgin or Lady Elgin. See them at your jeweler’s today. The prices start at $50.00. Elgin De Luxe watches from $35.00″. Pictured here are two different sets of watches. There is, on the left, a Male No. 4606E for $55.00 and a Female No. 4306E for $50.00. On the right, there is a Male No. 4506A for $65.00 and a Female No. 4303B for $52.50.
Source: April 28, 1941 Life magazine.
