Description
Black and white 9 3/4″ x 13″ ad for three Caravelle watches made by Bulova. At the top of the ad there is a watch stretched from left to right and the headline asks “How good could it be?”. The little writing under the watch says “Skill. Chrome finish case with stainless steel back. Sweep second hand. Water resistant”. The ad explains it better. “It’s natural to look at a low-priced watch and wonder what you’re really getting. So, let’s see. Every single Caravelle watch has a jeweled-lever movement. To reduce friction and extend accuracy. Precision-machined gears. For greater dependability. A case and crystal cut with special diamond tools for a perfect fit. And Caravelle watches go through more than 70 inspections, water tests, corrosion and wear tests, etc. Just like our other, more expensive watches. So don’t just look at our price-tag and expect less. Look at the Bulova name on the box. And expect more”. The three watches shown at the bottom of the page are the Sea Hunter priced at $29.95, the Princess priced at $17.95 and the Transistor priced at $39.95.
Source: December 10, 1971 Life magazine.
