Description
Full color 9 3/4″ x 13 1/4″ ad for the Bulova Commander Watch. The top three quarters of the ad shows a man on a sailboat proudly holding up his hand so everyone can see that he is wearing a Bulova Commander watch and the ad headline says that “Happiness is getting the first watch with everything you want!”. It then says “The Bulova Commander. Self-Winding * Waterproof * Elegantly Slim * 30-Jewel Watch – Unique At The Price From Only 59.95″. It then claims that “It’s almost like having a watch custom-made. The all-new Bulova Commander Series gives you a choice of seven elegant styles…in 14Kt gold to stay-bright stainless steel. Only Bulova offers such variety. Plus self-wind convenience; waterproof, dustproof security; 30-jewel dependability. Your jeweler, America’s watch expert, will help you choose a Commander: everything a watch should be”. Along the left-hand side of this ad it shows five different Commander watch styles and there is a little bit said about them. “Precious jewelry that tells perfect time. Bulova Commander Series: crafted with the luxury look. Raised numerals, luminous textured dials. Florentine-finish cases, rich alligator bands, fine jewelry expansion bands. Watches shown actual size except center style”.
Source: April 20, 1965 Look magazine.
