Description
Black and white 10″ x 13 3/4″ ad that is for Bulova’s Calendar Watch Styles. The photo in this ad shows a trolly car going by and it has 35 men standing on it, reaching out and showing the world their Bulova watches. For those of you who wondered, the ad text will tell you “Why these 35 husbands never forget an anniversary!”. The ad asks, “Why! Because every husband here is wearing a watch that also tells the date. That’s our way of telling you Bulova makes 35 men’s calendar watch styles – a different style for every up-to-date man here. We make smart calendar styles for women, too. In fact, Bulova makes more kinds of watches, in a wider range of prices, than any other watchmaker in the world. Not just the most, but the finest! Example: Bulova Calendar Watches. Precisely at midnight, every night, the date changes. Automatically. Dependably. Another Bulova “plus” – each movement is pre-cleaned with powerful ultra-sonic rays! This removes dust particles invisible to the human eye, insures Bulova-accurate time-and-date keeping”. According to the ad, prices ranged from $25 to $2500.
Source: May 14, 1964 Life magazine.
