Description
Black and white 9 1/2″ x 13 3/4″ ad that has the tennis population advertising Bulova Watches. The picture in the ad has a huge number of people dressed in white all holding their left hand up to show the watches on their hands. The ad headline says the “Score: 375 to love”. The ad asks “Here you see mixed doubles on a grand scale. How come? To illustrate a startling fact: Bulova makes 375 watch styles – a different one for every last tennis fan on this court. You name it, Bulova makes it. More kinds of watches, in more styles, in a wider range of prices, than anyone else on earth. And Bulova makes only the best. The finest diamond, gold, platinum and stainless steel watches money can buy. Waterproofs. Self-winders. Shock-resistant watches. Each is the end result of nine months of painstaking work. Actually we’re so fussy about the looks and accuracy of our watches, we even design and build the tools we use to make our watches. The only people fussier than we, are our customers, bless ’em. They expect every Bulova to be a gift-quality watch. It is. One that can be worn with pride or given with pride, because it’s made with pride. Each Bulova watch is engineered by the same skilled craftsmen who created Accutron, the world’s only electronic wrist timepiece.”.
Source: October 4, 1963 Life magazine.
