Description
Full color 9 1/2″ x 13″ ad for their After-War products. There is a drawing by Philip R. Goodwin that shows a man in the old west urging his horse on as he holds his Winchester in the crook of his arm. The headline introduces their shotguns, rifles and ammunition by calling them “In Peace and War, the Stand-by of Generations of Americans”. The text talks about the part that Winchester played in winning the West and the famous people who have spoken highly of their experiences with a Winchester. It then talks about the Winchesters that you can buy today mentioning the .22 Rifle, the Model 52, the Model 12 slide-action shotgun, the Model 21 double-barrel shotgun, the Model 94 which they called the peer of all lever action rifles and the Model 70 long range rifle. The ad also lists the variety of products that the Olin company was responsible for making.
Source: October 14, 1946 Life magazine.
