Description
Full color 7 1/2″ x 10 3/4″ ad for their selection of .22 handguns. The ad has a colorful Christmas picture with a Sport-King being shown with three other styles visible in some of the Christmas decorations. The ad headline talks about “A Hi-Standard for Christmas” and claims that it is “The Gift every Sportsman wants” and mentions they are priced from $37.00 to $78.00.
Source: December 1957 Outdoor Life.
