Description
Full color 7 3/4″ x 10 3/4″ ad for their tints and dyes in a box. The ad has two pictures, one that shows a drab-colored outfit lying on a table and the other picture that shows the same outfit on a lady who is very happy at the change in colors. The caption under the picture claims “Not one thing bought new – everything colored new with Rit“ and the ad headline claims “Rit COLOR turns ‘mis-mate’ separates into high-fashion coordinates!”. The ad claims that it will only cost “25 cents a package” and that you will have to do “No boiling”.
Source: March 1959 Good Housekeeping.