Description
Full color 9 1/2″ x 13 1/2″ ad that was designed to help the Homemakers of the World keep their family looking better. The headline says “How to take out Stains. Use Rinso and follow these easy directions” and the picture shows twelve different stains that every mother dreads. The text gives specific instructions for each one of these and ends by informing us that it costs Lever Brothers about 20% less to make Rinso than it costs other manufacturers to make their products. This savings, the ad says, goes to the customer.
Source: July 27, 1953 Life magazine.
