Description
Black and white 5″ x 11 1/2″ ad for this amazing laundry detergent that will take care of Perspiration odor in underthings. The ad has a series of three pictures that start with an unhappy lady sitting alone in a chair in her new home under the headline “Snubbed at First…Happy Club Member Now”. The second picture shows her in the grocery store listening to several ladies talking about perspiration odor in underthings and she decides to buy the best detergent for taking care of that problem, just in case the smell from her underthings are what’s keeping the neighborhood ladies from inviting her to bridge games. The last picture shows this same lady, now using Lux, playing bridge with the ladies who have now become her friend.
Source: March 1934 Better Homes & Gardens.
