Description
Black and white 7 3/4″ x 10 3/4″ wartime ad for their Laundry Soap Chips. There is a drawing of a wicker chair occupied by a drawing of a package of this product with feminine arms and legs and uttering the phrase “Now…let’s talk about you”. The text begins by talking about the worries that the housewife has to contend with, “shortages and soaring prices, saving ‘points’ and stretching pennies”, not to mention the weekly wash. It worries that “more than likely you’re doing it yourself” and now you are probably having problems finding your favorite laundry soap. They admit that it is difficult to be patient about these things but they want you to believe that “the makers of Fels-Naptha are doing everything they can to keep you supplied”. They claim to be working day and night and urge you “if your grocer doesn’t have Fels-Naptha Soap in stock today – he will have it soon. So please keep on asking“.
Source: September 1943 Good Housekeeping.
